snap.
Riche Zamor's Blog: Why Facebook's "People Talking About This" Metric isn't very useful
INDEED.
I have read a lot of blog posts over the past few months telling Facebook community managers that the key metric for them to measure is People Talking About This (PTAT). For those who aren’t familiar with the metric, it is a public facing number that shows the world how many people are generating…
(Source: richezamor)
